Personal Branding is a Process, Not a Goal

Personal branding is required for those who are striving for success in business and in social settings. It is a cost effective tool for persuading all the people in your business and social worlds that you relate to and transact with. Personal branding says that someone is valuable. It says what they represent is valuable. People with personal branding do not have to keep repeating how great it is what they do and so on. Their personal brand says it all. That makes personal branding highly cost effective to build your business, career and social circles.

What is Personal Branding

Elon Musk is a personal brand, associated mostly with Tesla and SpaceX. Peter Thiel is a personal brand in venture capital, associated with PayPal and now with the conflict and downfall of Gawker. Kayne West is a personal brand in Entertainment.

Donald Trump is a personal brand associated with deals in real estate and reality TV. He has very cost effectively used personal branding to relate to and persuade voters in the 2016 US Presidential elections (at the time of this writing he is a presumptive Republican nominee).

If you are working with a largish firm you may have heard about the need to brand yourself. You may also know personal brand labeled as a ‘go-to person’: not exactly an expert, but someone who can be relied upon to get certain complex things done effectively. Or they may be called stars: they are successful at sales, achieving budget targets, leading mergers to successful implementation, opening a new store from soup to nuts and so on.

These are just some of the many examples of personal branding process that many of you are already familiar with.

So What Makes Personal Branding a Process, Not a Goal?

A goal is something that once you reach it, you are done. Personal branding is never done. It is something that has to be nurtured all the time. It has to keep growing and changing. It has to be defended.

The more successful a personal branding, the more imitators will be nipping at ankles. You know about that process already: brand rip-offs of successful designer apparel, for example.

So personal branding is something people have to keep working on. Especially those who want to be successful in their companies and businesses.  They have to find ways to keep differentiating themselves. That is an ongoing process.

So how do you keep differentiating your personal brand?

One way may be to finding yourself a personal coach who has been there done that and uses non-mainstream tools to give you the differentiating advantage.

21B coaching guides you to grow and deepen your personal brand. Check this out to see how to accomplish personal branding with the differentiating advantage of a happy and energetic life: